The prospecting platform for real estate brokers who want to get more customers and close more deals. Contact owners, launch campaigns across mail, email and phone. Track results.
Go from target list to live prospects
Filter by neighborhood, building type, price range, and owner profile. Skip-trace contacts to get emails and phone numbers.
Pick a sequence template, configure your email, postcard, phone, and SMS steps, then set your schedule and go.
Responses come in automatically. Review leads, push to your CRM, and track revenue all the way from first touch to closed deal.
Two tools, one job each.
Scaler is for prospects— people you don't yet have a relationship with. We find owners through property data, enrich them with contact info, and send the outreach that opens the conversation. The moment someone replies, that's where Scaler hands off.
Your CRM (Follow Up Boss, Cloze, whatever you use) is for relationships— people you've already talked to, past clients, the network you nurture over years. Anniversary touches, birthday notes, long-term sequences, deal pipelines — that all belongs in the CRM, where contact records persist and the context lives with the person, not the campaign.
Run cold outreach in Scaler, push responders to your CRM, and let the CRM own the long-term relationship. That's the split.
“Before Scaler, our four agents were all doing their own thing — overlapping territories, no shared view. Now we run coordinated campaigns, see every touchpoint, and hand off leads the moment they respond. We closed three deals last quarter that would have fallen through the cracks.”
Maya Chen
Senior Broker, Manhattan